Many businesses still believe that winning in Google search means ranking number one on a global level. The reality is very different. Local search is a completely separate game with its own rules, and the businesses that understand this are the ones getting more calls, more walk-ins, and more sales.
A business can spend thousands on traditional SEO and ads but still lose local customers if their Google Business Profile is not optimized. Treating GBP as a simple online directory is the number one mistake most local businesses make.
Google’s local map pack is one of the most valuable spots a business can occupy online. Research shows that 46% of all Google searches have local intent, and 76% of people who search for something nearby will visit a business within 24 hours. That is the kind of buyer-ready traffic that no traditional advertising campaign can match.
If your profile is incomplete or outdated, you are invisible to those customers. The businesses appearing in the local map pack attract the majority of clicks and calls because they show up above traditional organic search results.
One of the clearest examples comes from a local HVAC company in Dallas.
That is a direct increase of $23,000 every month from properly optimizing and managing their profile.
Far too many companies treat their Google Business Profile as a set-and-forget listing. Here are the most common mistakes we see:
Here is the shocking truth: a plumber ranking number one globally for “plumbing services” can get fewer local calls than a competitor ranking number three in the local pack for “plumber near me.” Local intent matters more than global position when it comes to attracting real customers.
Optimizing your Google Business Profile has a compounding effect on growth. Once visibility improves, more customers find and trust your business. More customers lead to more reviews, which further boost your local ranking. This positive loop continues to grow over time.
Why it works:
The better your profile performs, the stronger your overall local SEO presence becomes.
We provide a complete solution to maximize your local visibility and generate consistent business growth. Our service includes:
Our approach ensures your business is not just listed online but positioned to dominate local search results and attract customers ready to buy.
Stop losing customers to competitors. Optimize your Google Business Profile and start getting more calls, clicks, and visits.
Contact Fast Hippo Media now to boost your local visibility.
Google Business Profile optimization is the process of improving your profile with accurate information, local keywords, reviews, photos, and regular updates so your business ranks higher in the local map pack and attracts more customers.
GBP is critical for local SEO because it appears above organic search results, drives more clicks, and helps businesses show up when customers search for services “near me.”
Your GBP should be updated regularly with fresh posts, new photos, service updates, and customer review responses to stay competitive in local search.
Yes. Consistent positive reviews and timely responses build trust, increase engagement, and play a major role in boosting local rankings.
Performance can be tracked through Google Business Insights, which shows searches, calls, clicks, and direction requests. For deeper insights, integrate GBP data with local SEO reporting tools.
At Fast Hippo Media, we measure our overall success by our clients’ satisfaction with our digital marketing services, not sales quotas. At our core, we are a client centric digital agency that stays in-front of technological innovations, while also maintaining an “old-school” approach to client service. We truly believe that when our clients “win”, we “win”.
Over 200 clients have rated us a 4.9/5! Read what a few had to say about us!
(out of 5 stars)
Been using Fast Hippo for 4 months and already see a tremendous increase in our traffic to our website, social media, and outside our normal footprint. They are game changers
(out of 5 stars)
Fast Hippo Media has the best team! I have used other SEO companies in the past who tried to take advantage of me with their technical jargon. Fast Hippo Media explained everything and did what they said they would! They continue to deliver for our business.
(out of 5 stars)
The Fast Hippo Media team is great. Very responsive and easy to work with. Hands on and very attentive. We have been pleased with the service provided.
(out of 5 stars)
Fast Hippo Media’s approach to digital was perfect for our business. Not only did they provide us with best practices, but they coached us through the process so we could understand what they were doing for us. We saw an instant spike in online sales and are continuing to see results thanks to their hard work.
(214) 272-7034
info@fasthippomedia.com
