Author: Will Merten

Will Merten has spent more than 20 years helping local businesses get found by the customers who are actually ready to buy. A Digital Business Consultant at Fast Hippo Media and a lifelong business owner himself, he builds visibility strategies across Answer Engine Optimization (AEO), AI SEO, local SEO and Google Business Profile optimization, social media, and paid search, because buyers now discover brands through ChatGPT, Instagram, and Google Maps, not just page one of Google. Many of the clients he started with years ago are still with him, and not because of long-term contracts. Google Ads Certified and a marketing graduate of The University of Akron, Will recommends what will actually grow the business, not what's easiest to sell.