Tracy Adams is Director of Business Development and Partnerships at Fast Hippo Media, working out of the Frisco, Texas office. He has spent more than twelve years helping local businesses show up for the searches that actually bring in customers, building growth strategies around local SEO, Answer Engine Optimization, Google Business Profile optimization, and paid search. Then he follows each lead through intake and conversion, because a ranking that never turns into a booked job is not worth much.
Years Industry Experience
Getting a business named when a buyer asks ChatGPT, Gemini, or Perplexity who to hire. There is no page two in an AI answer, so either the model can describe you with confidence or you are not in the conversation.
Local SEO held to a higher bar for precision, judged by a reader that cannot ask a follow-up question. Content shaped like an answer instead of a brochure, and business details that agree with each other everywhere they appear.
The Google Business Profile treated as a live channel rather than a directory entry. Every field completed, categories chosen precisely, service descriptions written in customer language, and posts on a schedule.
Google Ads and display campaigns built around buyer intent rather than impression volume. Budget goes where the searches are close to a decision.
Campaigns judged on booked jobs, not form fills. Tracy stays with the lead through intake, which is the step most agencies hand back to the client and the step where most leads get lost.
Service pages that answer what buyers ask before hiring, in the order they ask it, with real specifics about how the business works.
Fast Hippo Media’s system for producing content once at a high standard, then adapting it for every channel buyers actually use rather than pasting the same post across all of them.
Editorial planning built around the questions buyers ask right before they decide. High-intent content earlier than most agencies recommend, because being named beats ranking for a broad term.
Social as a discovery channel rather than a broadcast feed. Educational and behind-the-scenes content, because discovery-stage buyers are not shopping yet.
Monthly reporting against a baseline set at the start, so improvement is measured against where the business actually was rather than a number that sounded good in a proposal.
Tracy stays on the account after the sale. The strategy gets revisited as the market moves, and the client hears about it from the person who built it.
Building the partnerships that bring new businesses to Fast Hippo Media, and the first conversation most of them have with the agency.
The Right Conversation Starts Here
Learn how Tracy can help with your goals based on her expertise and experience.
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(214) 272-7034 
info@fasthippomedia.com
