Meet the Team – Will Merten

About Will

That’s why I don’t see myself as just a digital marketer. I see myself as a business consultant who happens to specialize in online visibility.

Over the years, I’ve worked with companies in dozens of industries—from home services and healthcare to retail, professional services, and local contractors. Many of the businesses I started working with years ago are still clients today. That isn’t because of long-term contracts. It’s because they’ve learned they can trust me to look out for their business as if it were my own.

Marketing has changed dramatically over the past two decades. I’ve adapted with it every step of the way.

Today, people don’t just search on Google anymore. They ask ChatGPT, Perplexity, Gemini, and other AI platforms for recommendations. They still use Google Maps, Google Search, reviews, and social media. My job is to make sure your business is visible wherever your next customer is looking.

At Fast Hippo Media, I help businesses build that visibility through:

Google Maps Optimization
Search Engine Optimization (SEO)
Answer Engine Optimization (AEO)
Content Everywhere℠
Reputation & Review Management
Google Ads and Paid Search when they’re the right fit
Websites you own—not rented platforms that limit your future

Although I’m Google Ads Certified, I don’t believe paid advertising is always the first answer. Sometimes it’s the right investment. Other times, building your long-term online presence through strategic content and organic visibility delivers a better return. Every business is different, and my recommendations are based on what will actually help you grow—not what’s easiest to sell.

I’m not a high-pressure salesperson. In fact, I’d rather have a conversation than give a sales pitch.

I ask questions. I listen. I learn about your business, your competition, and your goals before making recommendations. If I don’t believe something will benefit you, I’ll tell you. If I think there’s a better approach, I’ll explain why.

My goal is simple:

Help your business get found by more qualified customers, earn their trust before they ever contact you, and create a marketing strategy that continues working for years—not just until the next advertising bill arrives.

If you’re looking for someone who genuinely cares about your business, communicates honestly, and has decades of experience helping local companies grow, I’d love the opportunity to earn your trust