Reagan Egler is a Content Specialist at Fast Hippo Media, working in social media and short-form video for clients across industries. She takes projects from the first concept through filming, scheduling, and delivery, which makes her one of the few people at the agency involved at every stage of a piece of content. She is also finishing a marketing degree at the University of North Texas, which means she is studying what the field is supposed to do while spending her days finding out what it actually does.
Channel-native content for the platforms where a brand’s customers already spend their attention. Built for the feed it lives in rather than adapted from something made for somewhere else.
Fast Hippo Media’s system for building content once at a high standard, then adapting it for every channel a buyer actually uses. Reagan produces the social and short-form video layer of it, concepting and filming included.
Working out what a brand should say and how to say it so someone stops scrolling. Creative and strategic in roughly equal measure, which is the part of the job she likes most.
Working directly with clients through implementation, including the publishing schedule. Knowing a brand well enough to make content that fits it is the same thing as knowing when and where that content should run.
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