Reagan Reynolds is Director of Content Everywhere℠ at Fast Hippo Media, which makes her the person accountable for the agency’s flagship content program. She came up through social media and content management, and that background set the standard she works to now: consistency, clarity, and the kind of trust a business earns before a customer ever makes contact. She holds a B.A. in Communication from the University of Arkansas.
Fast Hippo Media’s system for building content once at a high standard, then adapting it for every channel a buyer actually uses. Reagan directs the program and works with clients inside it.
Deciding what a business should say, in what order, and on which platform. Then producing it in the business’s own voice rather than a generic one.
Staying with the client through the work. Reagan’s view is that strong content answers the questions customers are actually asking, and finding out what those are takes an ongoing conversation rather than a kickoff call.
The Right Conversation Starts Here
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