Will Merten | Business Development, Fast Hippo Media

Business Development | Frisco, TX

Will Merten, Business Development at Fast Hippo Media

Helping business owners navigate today's digital world with confidence.

Will Merten handles business development at Fast Hippo Media, working out of the Frisco, Texas office. He has spent more than twenty years helping local businesses grow online, and he was helping businesses grow well before that. As a lifelong business owner, he knows what it is to sign the front of the paycheck, make payroll, and wonder where the next customer is coming from.

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Years in local SEO, AEO, and Google Maps visibility.

What Will Does at Fast Hippo Media

Will does not describe himself as a digital marketer. He describes himself as a business consultant who happens to specialize in online visibility, and the distinction shows up in how he works. He asks questions, listens, and learns the business, the competition, and the goals before he recommends anything.

Marketing changed a great deal over the past two decades and he adapted with it. Buyers no longer only search on Google. They ask ChatGPT, Perplexity, and Gemini for recommendations, and they still use Google Maps, Google Search, reviews, and social media. His job is making sure a business is visible wherever its next customer is looking.

He is Google Ads Certified, and he still does not treat paid advertising as the default answer. Sometimes it is the right investment. Other times, building long-term presence through content and organic visibility returns more. The recommendation depends on what will actually help the business grow rather than what is easiest to sell.

Areas of Expertise

AI SEO

Visibility inside AI answers. When a buyer asks ChatGPT, Perplexity, or Gemini for a recommendation, the assistant names a handful of businesses and skips everyone else.

Answer Engine Optimization (AEO)

Making a business easy for an AI system to describe with confidence. Consistent details everywhere, and content written to answer the question a buyer actually asked.

Local SEO and GBP Optimization

Google Maps and Google Business Profile work. Still the first place most local buyers land, and still the data source AI platforms lean on hardest for local recommendations.

SEM and Paid Search

Google Ads and paid search when they are the right fit. Will is Google Ads Certified and will say plainly when the budget is better spent elsewhere.

Web Design and Development

Websites the business owns, rather than rented platforms that limit what it can do later. The distinction matters more the longer a business operates.

Content Everywhere℠

Fast Hippo Media’s system for building content once at a high standard, then adapting it for every place buyers look rather than posting the same thing everywhere.

Content Strategy and Production

Content built to earn trust before a buyer ever makes contact, and to keep working for years rather than until the next advertising bill arrives.

Social Media Marketing

Social as one of the places buyers still look, alongside Maps, search, and reviews. Presence where the next customer already is.

Analytics and Reporting

Honest measurement of what the work returned. Will would rather show a client a number that argues against more spend than defend one that does not hold up.

Account Management and Client Strategy

Many of the businesses Will started with years ago are still clients. Not because of long-term contracts, but because they learned he looks out for their business as if it were his own.

Client Acquisition

Helping a business get found by more qualified customers and earn their trust before the first phone call.

Sales and Business Development

Will is not a high-pressure salesperson. He would rather have a conversation than give a pitch, and if he does not believe something will benefit a business, he says so.

Experience

Over twenty years, Will has worked with companies across dozens of industries: home services, healthcare, retail, professional services, and local contractors among them.

Many of the businesses he started working with years ago are still clients. That is not the result of long-term contracts. It is because they learned they can trust him to look out for their business as if it were his own.

Content by Will

Articles

About Will

Will’s goal is straightforward. Help a business get found by more qualified customers, earn their trust before they ever make contact, and build a marketing strategy that keeps working for years rather than until the next advertising bill arrives.

He is not a high-pressure salesperson. He would rather have a conversation than give a sales pitch. He asks questions, he listens, and he learns the business and its competition before recommending anything. If he does not believe something will benefit a client, he tells them. If he thinks there is a better approach, he explains why.

For a business owner looking for someone who communicates honestly and has spent decades helping local companies grow, that is the offer. He would like the chance to earn the trust.

Life Outside Fast Hippo

When Will is not working, he is with his wife and his dog, usually somewhere near the garden.

“The best gardens, and the best businesses, grow one season at a time.”

Credentials

Education

Marketing, The University of Akron

Certifications

Google Ads

TRANSFORMING IDEAS INTO VISUALLY STUNNING RESULTS

Meet the Team – Will Merten

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